Case study & review: In the process of site selection for the Vietnam flagship store, Mr. Li considered both the population density and business environment in Vietnam and worked with the YOYOSO headquarters to make a detailed plan for and accurate positioning of the store. As they found out, a business circle attracting young people was very suitable for YOYOSO, where the brand could have close contact with the target customers. According to the geographic location of the store and its surroundings as described by Mr. Li, YOYOSO made a customized merchandise layout plan and strategy and a store operations scheme for him, helping him open five stores in six months in Vietnam; he broke even with ease and has been profitable in a sustainable manner!