May 1 witnessed the unprecedented grand opening of YOYOSO Philippines Flagship Store. The debut of YOYOSO in the Philippines drew close attention from the local authorities and people from all walks of life. This opening ceremony was attended by vice governor of Cavite, the Philippines, general manager of Robinson Department Store, and local top stars, who expressed their congratulations and together bore witness to this important moment.

On the opening day, tens of thousands of Filipinos gathered at Robinsons Place YOYOSO Philippines Flagship Store. With tremendous pedestrian traffic, the store presented an impressive shopping scenario. A long line was formed before the cashier’s counter and the store was bustling with noise and excitement. YOYOSO, a super popular fast fashion designer brand, became the talk of the town.

Though in a different country and nation, YOYOSO saw the same passion and enjoyed the same popularity, evidencing the increasing acceptance of the New Retail/New Model fast fashion philosophy of YOYOSO by global fashion enthusiasts.

As a multi-ethnic island country on the western Pacific, the Philippines has a population of 110 million. Coupled with its excellent geographic environment and its government’s strong policy support for economic development, it is a quality investment market with huge potential.

The merchandise of an excellent price-performance ratio, as offered by YOYOSO fast fashion department store, is a good fit for the daily consumption level of the locals and brings an experience of quality and fashion to consumers. YOYOSO seeks to enrich the local material and cultural needs, bringing happy shopping experiences to the local consumers through its quality products.

Over recent years, with its original aspiration “to help myriad people realize their dreams of starting their own businesses”, YOYOSO has shown extraordinary performance in the leisure department store sector. Three years after its founding, it successfully launched more than 500 stores in many countries and regions, such as China, Malaysia, the Philippines, Laos, Vietnam, and Brunei. Very quickly, it has become a rising star in the fast fashion leisure department store sector.

Every month, dozens of YOYOSO franchise stores are opened all over the world so that myriad shoppers can visit YOYOSO stores for what they need. For this reason YOYOSO gives greater weights to building a strong brand and an efficient and reliable supply chain. Not only through volume purchases of single items but also through its buyers busily traveling all over the world, it makes relentless efforts to bring global consumers “innovative, fashionable, simple, and natural” merchandise at affordable price.

Though “quality” and “affordability” are somewhat paradoxical, they can come to terms with each other thanks to the “new retail” and “new model”. In spite of the low margin for the headquarters, YOYOSO spares no effort in its service; though its merchandise is low-priced, it does everything to ensure excellent craftsmanship.

Repeated market feedback and business practice have proved YOYOSO to be correct and proactive in upholding its “new retail/new model” fast fashion leisure department store development strategy.  

As YOYOSO understands, only by developing and designing products can it keep improving their functionality, comfort, and fashionable experience so that consumers can feel the “warmth” and “care” from the brand and its products.

In the future, YOYOSO will continue its effort to tap into the global market as part of its globalization process so that global consumers can truly enjoy shopping happiness brought by YOYOSO.

With its elite branding team and powerful store service system, YOYOSO helps its business partners from the initial site selection assessment to store design, from delivery to store management training in one stop. Through its national store operational implementation service training system, it strengthens the profitability of the store, delivering its corporate principle “to help customers start their own businesses with ease”.

At a time of retrospect and looking forward, let us set sail for a new voyage! YOYOSO pursues development through products and win in the market through service! With its perfectionist pursuit of quality and experience, global strategy, standardized operations, and systematic output, the people at YOYOSO are taking action to deliver their commitment, aiming to win the future with its stores ubiquitous in the world!